KFC China’s parent company, Yum China Holdings, Inc., announced on Jan. 18 that it had added traditional dishes to its menu lineup to cater to the taste of the local customers. It was said that the restaurant company tapped into some regional Chinese cuisines to create new food items for the Chinese unit of the Kentucky Fried Chicken restaurant.
Moreover, Yum China would like to provide the varied needs of its Chinese customers, so last year, KFC China introduced 12 regionally-inspired food items for the first time. Since then, the restaurant chain has continued to innovate and has added new products that were designed to suit the palate of the locals.
So far, KFC China has launched congee, rice rolls, pancakes, and bean curd pudding as part of its Chinese breakfast options. The strategy seems successful as the customers visit the stores for the localized foods that they are familiar