Popular fast food chain Shake Shack has released a new line of products in its US stores, but some are accusing the restaurant of cultural appropriation for its “Korean-style” menu items.
The limited-edition menu includes a Korean-style fried chicken sandwich, white kimchi ‘slaw, nuggets and fries served with a gochujang sauce’ and a black sugar vanilla shake. With 275 locations around the world, this particular menu is only available in US stores, until 5 April.
It is the use of traditional Korean ingredient gochujang – a type of chilli paste – that is causing a stir, with some accusing the restaurant of trying to profit from other cultures while appealing to a mass market in the easiest and most basic way possible.
One Twitter user wrote: “Very unsure how I feel about shake shack making a korean fried chicken sandwich and gochujang mayo fries. It sort of smells, kind of