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The pandemic changes the way consumers behave in all aspects of their lives. As they took refuge in their homes, they adopted new digital services at a dizzying rate. In addition to the growing health and hygiene concerns, the economic recession and the related decline in consumption , the change in people’s lives is staggering.
1. At home
During the confinement, the house became a multi-universe. It is where various activities such as working, eating, playing and connecting with family and friends take place. Although general consumption decreases, the part allocated for the categories at home increases. Throughout the months of social isolation, the net intention of consumers to participate in a variety of activities at