Taco Bell launches taco subscription service

The fast food chain Taco Bell is now offering its customers the option of signing up for a monthly taco subscription. For $10 a month, subscribers can redeem one taco per day from their menu of fan favorites.

“Tacos are in our DNA, and we’re thrilled to offer our most ordered menu item through the Taco Lover’s Pass,” Taco Bell Chief Digital Officer Zipporah Allen said in a statement. “It’s a fun way to continue offering unique ways to reward our most loyal fans through our digital access points.”

The Taco Lover’s Pass can be purchased through the Taco Bell app and would allow customers to redeem their choice of the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Taco or Doritos Locos Tacos Supreme, according to a release from the fast food giant.

The introduction of the pass coincides

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