China becoming battleground for plant-based meat makers

HONG KONG (AP) — China has become a battleground for plant-based meat companies looking to tap into the world’s largest market for meat-consumption.

American plant-based meat company Impossible Foods Inc. said Thursday it is awaiting regulatory approval to enter the China market, while rivals such as Beyond Meat have pushed forward with plans to set up production in China despite edgy relations between Beijing and Washington.

Those are just two of the companies with sights set on the 1.4 billion Chinese consumers they hope may join their Western counterparts in seeking alternatives to meat beyond traditional mock meat offerings that already span the spectrum from faux crab to duck breast and steak.

Impossible Foods needs extra regulatory approvals because its plant-based meat products include genetically modified substances including heme, a molecule that imparts a meaty flavor, as well as soy protein

“We’re going through a regulatory process and it takes

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Beyond Meat signs deal to open production facility near Shanghai

(Reuters) – Beyond Meat Inc <BYND.O> said on Tuesday it had signed a deal to open a production facility near the business hub of Shanghai, as the plant-based meat products maker ramps up its focus on the rapidly growing Chinese market.

Beyond Meat (Jiaxing) Food, a unit of the company, signed a pact with Jiaxing Economic and Technological Development Zone to design and develop manufacturing facilities in the region, it said.

Trial production is expected to begin within months and reach full output in early 2021, the company said, as it looks to expand into Asia, where alternative meat products are yet to experience the popularity boom seen in the United States and parts of Europe.

“Beyond Meat Inc will be the first multinational company focused solely on plant-based meat production to bring its own major production facility into China,” the company said in its statement.

The move comes

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