PALO ALTO, U.S. — U.S. food delivery giant DoorDash launched its Japan operation on Wednesday, a move that is expected to further intensify the already fierce competition for a slice of the country’s food delivery market.
Based in San Francisco, DoorDash provides delivery services in the U.S., Canada and Australia. Japan will be the first Asian country in which it operates.
Starting Wednesday, customers in Sendai, a major city in northeastern Japan, can order from hundreds of local restaurants as well as national chains via DoorDash.
“Japan is one of the largest delivery markets in the world, but it’s still very underpenetrated relative to the size of the population and the size of the economy,” DoorDash co-founder and CEO Tony Xu told Nikkei Asia in an interview on Tuesday.
Nikkei Asia reported in January that the SoftBank-backed company