The internet’s “mukbang” trend is toast.
China has made the decision to outlaw overt gluttony in public and on social media, which also targets Chinese mukbangers who gorge on camera to the enjoyment of millions of culinary kink fans around the world. Legislators introduced the proposal late last year as part of President Xi Jinping’s campaign against food waste in China and around the world.
Censors have already removed such content from Chinese social media sites, Vice News has reported, such as TikTok’s Douyin, a video-sharing platform exclusively for Chinese users.
Under the new law, according to China’s congressional website, fines of up to 100,000 Chinese yuan (about $15,500) could be issued to media platforms and publishers who disseminate content featuring “large amounts of eating, overeating” and food waste otherwise.
Restaurants and catering groups which attempt to promote “or mislead consumers to order excessive meals and cause obvious