New company Plant Power Fast Food is taking on fast-food mega-giants and making a bet on plant-based eating as the “way of the future.” With more attention on heart- and planet-healthy eating generally, plant-based fast food options are proliferating across the industry.
The company, based in California, has a strong base near colleges and recently opened its 10th location in food-centric Las Vegas, reported The Beet. That store is the chain’s first outside of California and is part of a strategic expansion plan across the golden state and beyond.
Plant-based fast food isn’t a new idea, of course. Giants Burger King and McDonald’s have tried runs with Impossible and Beyond burgers, respectively. Following a successful month-long trial run of vegan/vegetarian burger options in 2019, the former rolled out the meatless Impossible Whopper nationwide to all of its 7,200 branches. They are also currently trialing Impossible nuggets as a chicken