Old Rooster Creek Filipino/Asian American BBQ (ORC BBQ) in Princeton, Texas, has enjoyed a steady following since its 2017 debut. But after YouTube celebrity and now-Dallas-area-resident Mikey Chen featured the barbecue spot in a recent video, swarms of new customers queued up hours before opening time on Saturday. They were eager to try the lechón (whole roasted pig stuffed with herbs) and Filipino street foods that Chen touted in his April 20 video.
Within two hours, the mom-and-pop business sold out of pork — including 1,200 skewers — and nearly all of the other Filipino dishes on the menu.
It was a record day for owners Josephine and Allen Cook, who run the weekends-only outdoor food stall near a farm road in the Collin County town of Princeton. Between the whole pigs roasting on spits and the cheery “shack” that’s both counter and kitchen, it’s a dead-ringer for the