‘Mukbang’ binge-eating kink videos are now illegal in China

The internet’s “mukbang” trend is toast.

China has made the decision to outlaw overt gluttony in public and on social media, which also targets Chinese mukbangers who gorge on camera to the enjoyment of millions of culinary kink fans around the world. Legislators introduced the proposal late last year as part of President Xi Jinping’s campaign against food waste in China and around the world.

Censors have already removed such content from Chinese social media sites, Vice News has reported, such as TikTok’s Douyin, a video-sharing platform exclusively for Chinese users.

Under the new law, according to China’s congressional website, fines of up to 100,000 Chinese yuan (about $15,500) could be issued to media platforms and publishers who disseminate content featuring “large amounts of eating, overeating” and food waste otherwise.

Restaurants and catering groups which attempt to promote “or mislead consumers to order excessive meals and cause obvious

Read More

McDonald’s starts offering vegan meat in China

McDonald’s will begin serving vegan spam dubbed OmniPork Luncheon Meat as part of its breakfast menu in Shanghai, Guangzhou, and Shenzhen.

The OmniPork Luncheon Meat was rolled out to 280 McDonald’s locations in Hong Kong and Macau last October.

It is a plant-based version of Hormel’s popular canned meat made of soybeans, wheat, beets, and coconut oil and manufactured by OmniFoods, a Hong Kong-based company founded by David Yeung, the entrepreneur behind social enterprise Green Monday.

The positive response prompted McDonald’s to offer this plant-based option in other Asian markets.

A growing number of Chinese consumers are seeking food choices based on health, environmental and ethical reasons.

China’s alternative meat industry is a key target market for several international plant-based players.

Last year, Starbucks, offered a plant-based menu from Beyond Meat, and Omnipork in its 4,200 locations across China.

KFC, Taco Bell, and Pizza Hut followed suit, adding Beyond Meat

Read More

China ban sours Taiwan’s ‘freedom pineapple’ harvest

A Chinese ban on pineapple imports from Taiwan has sparked a flood of patriotic buying of the fruit and forced restaurants to come up with inventive new menu choices but it has also left many questioning Taipei’s overwhelming economic reliance on its giant neighbour.

While much of the island’s pineapple crop is consumed at home, 90 percent of its overseas shipments head for sale in the vast Chinese market.

However, that leaves its farmers at the mercy of Beijing’s authoritarian leaders who view the self-ruled democracy as their own territory and have vowed to one day seize it, by force if needed.

And on March 1 they suddenly imposed a ban on pineapples citing the discovery of pests, sending panic among the fruit’s farmers fearing for their livelihoods.

“This is a political issue that we farmers are unable to resolve,” lamented plantation owner Min Lee-ming, as dozens of workers rushed

Read More

Vegan fake-meat takes China by storm

The country that currently consumes about half of the world’s pork is rapidly moving toward a vegan revolution. 

China has an $86 billion meat market and is responsible for eating 28% of the global supply, with the average Chinese person devouring 11 pounds of meat annually. But that may soon change, The Guardian reports

This change is apparently due to a cultural and market shift toward more environmentally aware middle-class consumers, who are beginning to prioritize saving the planet over eating pork daily as a sign of affluence and success. 

Increasingly, there is a domestic market for Chinese individuals and institutions that are “willing to pay more” for meat alternatives because “they know they’re getting a healthier product that’s helping ensure the future of the planet their children are inheriting,” Franklin Yao, CEO of a plant-based mince producer in Shanghai, told the Guardian. “That’s priceless.”

Beyond financial status concerns,

Read More