The fast food chain Taco Bell is now offering its customers the option of signing up for a monthly taco subscription. For $10 a month, subscribers can redeem one taco per day from their menu of fan favorites.… Read More
For many fast food lovers, the words “Taco Bell” and “fine dining” are basically antonyms. In China, things are a little different.
In his viral clip, Zhang tours a location in Shanghai. Once inside, he finds modern decorations, a stylish seating area and an open kitchen where customers can watch their order come together.
He then proceeds to explore the menu, which features plenty of unique items. One notable
In a bid to expand in the Chinese mainland, Yum China Holdings, Inc. YUMC recently announced the opening of its first Taco Bell store in Beijing on Aug 21. Currently, there are 11 Taco Bell stores in China, including the recent openings in Shenzhen and Ningbo.
Located in the Liangmaqiao district, the new store offers culture-centric, Mexican-inspired food such as nachos, tacos, quesadillas and burritos. Additionally, new menu items such as rice bowl, seasoned bone chicken and taco pizza have been developed exclusively for China markets. The store also offers digital capabilities, mobile pre-orders and takeaway features.
CEO of Yum China, Joey Wat, stated, “We believe that there is a growing appetite for Taco Bell, and we will continue to review and refine Taco Bell’s service model and offerings for the Chinese market. We also look forward to bringing this fun and dynamic brand to other parts of the country