Taco Bell launches taco subscription service

The fast food chain Taco Bell is now offering its customers the option of signing up for a monthly taco subscription. For $10 a month, subscribers can redeem one taco per day from their menu of fan favorites.

“Tacos are in our DNA, and we’re thrilled to offer our most ordered menu item through the Taco Lover’s Pass,” Taco Bell Chief Digital Officer Zipporah Allen said in a statement. “It’s a fun way to continue offering unique ways to reward our most loyal fans through our digital access points.”

The Taco Lover’s Pass can be purchased through the Taco Bell app and would allow customers to redeem their choice of the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Taco or Doritos Locos Tacos Supreme, according to a release from the fast food giant.

The introduction of the pass coincides

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Taco Bell fans are extremely jealous after learning about the chain’s ‘wy’ Chinese version

For many fast food lovers, the words “Taco Bell” and “fine dining” are basically antonyms. In China, things are a little different.

Taco Bell is a newcomer to the world’s most populous country. According to the New York Times, the chain’s current Chinese version began opening in major cities in 2017.

That explains why many in the U.S. are just now catching on. Thanks to video by TikToker Yusen Zhang, Americans are finding out just how different — and how “high end” — Taco Bell can get in China.

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In his viral clip, Zhang tours a location in Shanghai. Once inside, he finds modern decorations, a stylish seating area and an open kitchen where customers can watch their order come together.

He then proceeds to explore the menu, which features plenty of unique items. One notable

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Yum China (YUMC) Unveils First Taco Bell Store in Beijing

In a bid to expand in the Chinese mainland, Yum China Holdings, Inc. YUMC recently announced the opening of its first Taco Bell store in Beijing on Aug 21. Currently, there are 11 Taco Bell stores in China, including the recent openings in Shenzhen and Ningbo.

Located in the Liangmaqiao district, the new store offers culture-centric, Mexican-inspired food such as nachos, tacos, quesadillas and burritos. Additionally, new menu items such as rice bowl, seasoned bone chicken and taco pizza have been developed exclusively for China markets. The store also offers digital capabilities, mobile pre-orders and takeaway features.

CEO of Yum China, Joey Wat, stated, “We believe that there is a growing appetite for Taco Bell, and we will continue to review and refine Taco Bell’s service model and offerings for the Chinese market. We also look forward to bringing this fun and dynamic brand to other parts of the country

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