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The global internet is becoming a little less American, and this can be both thrilling and unsettling.
I’m a tiny bit obsessed with regional e-commerce stars like Coupang in South Korea and Jumia in parts of Africa, and how they are managing to out-Amazon Amazon (so far).
Their success is evidence of what may be an evolution away from online services as a homogeneous — and largely American-dominated — global blob. And it shows we may now be on the cusp of a golden age for country-specific or regional digital specialists.
At a time when many people and elected officials are anxious about the power of mostly American and Chinese technology giants to shape what people believe and remodel economies, it’s good that there are more alternatives to Big Tech
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