What we eat helps to define who we are. As Keith Floyd once said, “food is life, life is food”. Descriptions of Britishness often talk of fish and chips or roast beef, and we are a nation passionate about our food. So it’s understandable that politicians are wary of trying to influence our diets.
But perhaps inadvertently the Prime Minister has committed himself to doing just that. By backing a Net Zero economy, his government has legally bound itself to changing how people live their lives. That includes eating less meat.
According to the independent Committee on Climate Change, if the UK is to make good on its climate targets, meat consumption needs to fall by 20 per cent by 2030. Current trends towards veggie sausages and “plant-based diets” won’t deliver that change fast enough. Hitting the CCC’s target means the amount of meat we eat needs to fall