India’s largest pizza chain is trying to cut reliance on its pies.
Jubilant Foodworks Ltd., operator of Domino’s outlets, now also sells kebabs to noodles. In the last year and a half, the company has opened the Chinese cuisine chain Hong’s Kitchen and Ekdum! biryani restaurants.
Biryani is India’s most-ordered dish and Chinese is the second-largest foodservice category, according to data compiled by Swiggy based on online orders. Jubilant Foodworks’ entry in these two segments comes after the acquisition of Barbeque Nation, a grill-themed chain. The company continues to explore growth avenues outside pizzas, more so when the pandemic hurt hotels and restaurants the most.
Diversification into different geographies and cuisines makes the Jubilant Foodworks business less cyclical, ICICI Securities said in a note. The restaurant operator can derive synergies from Barbeque Nation and a better negotiating power with suppliers and food aggregators, it said.
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