In a bid to expand in the Chinese mainland, Yum China Holdings, Inc. YUMC recently announced the opening of its first Taco Bell store in Beijing on Aug 21. Currently, there are 11 Taco Bell stores in China, including the recent openings in Shenzhen and Ningbo.
Located in the Liangmaqiao district, the new store offers culture-centric, Mexican-inspired food such as nachos, tacos, quesadillas and burritos. Additionally, new menu items such as rice bowl, seasoned bone chicken and taco pizza have been developed exclusively for China markets. The store also offers digital capabilities, mobile pre-orders and takeaway features.
CEO of Yum China, Joey Wat, stated, “We believe that there is a growing appetite for Taco Bell, and we will continue to review and refine Taco Bell’s service model and offerings for the Chinese market. We also look forward to bringing this fun and dynamic brand to other parts of the country