With most of us stuck at home during the coronavirus pandemic, our eating habits have had to change. Meals out have been impossible, and we’ve all been having to eat from home. So what have we been eating and which firms have been benefiting?
Barry Smith may be a natural optimist with a market-leading product but as the lockdown loomed, the founder of food probiotic supplement, Symprove, was forced to look at worst-case scenarios.
“If production had to shut down completely and we had zero sales we may have survived for about six months, perhaps a little longer with a government grant,” says the Surrey-based entrepreneur, who doubled supply routes and stocked up on core ingredients including barley in preparation.
“It was very scary to think about, and a huge relief that the complete opposite happened and we had a record 50% new business in May.”